Anatea

ANATEA is a contemporary ice tea brand designed to represent Turkey’s rich tea culture on a global scale. The project aims to reframe Turkish tea production within a modern, international beverage identity while preserving its cultural roots. The visual identity is built around the concept of combining tea, Anatolian heritage, and modern design language in a single cohesive system. The packaging incorporates subtle Anatolian kilim-inspired patterns, reinterpreted in a minimal and contemporary aesthetic to avoid traditional clichés while maintaining cultural authenticity. The logo symbolizes this fusion: two tea leaves form the core icon, while their stems transform into an Anatolian kilim motif. This integration creates a unified visual metaphor that reflects both nature and cultural heritage, positioned within a clean and modern branding approach.